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Passion and good intent are funny things. When we get an idea for something, we pursue it with great fervor. We think of the grandness of our vision and how it will change the lives of those around us and those who use it.

We think about our future with this new idea in place.

Not long after the inspiration strikes, we start to get less passionate about our work.

Procrastination sets in.

The vision board gets pushed aside. The goals, mission, and value statements find themselves in a dark drawer. The outline of the book gets buried in Evernote.

The passion fades.

But the idea did not get worse. The solution is still needed.

Why does this happen?

Jim Rohn calls this the Law of Diminishing Intent, which says, “The longer you wait to do something you should do now, the greater the odds that you will never actually do it.” This Law of Diminishing Intent affects leaders and entrepreneurs every day.

How do we overcome this?

Start now.

Ship it.

Build it.

Write it.

Take action.

Your work matters.

Anything worth doing isn’t all fun; it’s almost never fast, it certainly isn’t easy.

Photo by Jonathan Bean on Unsplash

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