As others have mentioned, this is not recent flood. Anytime folks see what they presume to be low-hanging fruit, they will flood into the market. The market becomes saturated and eventually corrects. The real experts survive and the bottom-feeders drown. It happens in every industry from real estate to wedding photographers and lemon farmers to social media.
The true coaches are pretty unbothered by this. They will continue to learn, experiment, build a moat of expertise, and help their clients.
The bottom-feeders will continue to copy and regurgitate information they have heard, but not experienced. Eventually, they cannot copy fast enough or will lose interest and go off looking for the “next big thing.”
Look at how many “bitcoin investing experts” there are now. A year ago, they didn’t even know what bitcoin was.
The future of the marketing world is the same as any other industry, there will be innovation, new technologies, and experts will continue to provide value for their clients.
All the best,