“We’re Back!”
That is the subject line from a company haven’t heard from in ages.
They were announcing their latest widget and telling me to buy now.
Was I important to them prior to the launch?
Why didn’t they warm me up?
Why didn’t they court me?
Why didn’t they woo me?
Successful sales has always revolved around successful relationships.
Successful relationships have always revolved around a successful balance of give and take.
Selling to your customers is a relational withdrawal.
Are you remembering to make deposits?