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Directions to New York City vary greatly depending on where you’re coming from. Not only will your route vary, but so will your mode of transportation.

Without knowing the starting point, is hard to give a clear explanation of how to get to your destination.

The same is true in marketing.

It’s easy to discuss your destination, your goals, objectives, and campaigns. We can point to others who have done it well.

But without knowing where you’re coming from, your journey is off to a tough start.


Photo by Jamie Street on Unsplash

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