Most agencies have likely performed a SWOT analysis; it seems almost like Business 101, by now.
But what about answering the question, “What will kill us?”
What does your business truly depend on? What is the root source of your success?
While reading Arun Sundararajan compare and contrast the cultural differences between Airbnb and Uber, I was reminded of insane lengths Airbnb will go to for their customers.
Adam Jackson discovered that one of his guests had stolen a pizza cutter from his kitchen, so he tweeted about it and Airbnb overnighted a new one to him with this cute apology note.
You see, Airbrb understand that their business relies on high-quality, customer-facing, branded service experience. The challenge, though, is that they do not absolutely control the assets (the hosts). They must delegate ownership and control to the providers.
Understanding this, they have identified their own Achieles Heel; without over-the-top guest and host service, they will not exist.
What is your Achieles Heel? What is your agency’s greatest weakness?
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About the Daily Marketing Minute
The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.
In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.
Thank you for sharing your precious time with me.
Shaun
