Leadership

What Is the Worst Marketing Strategy?

A legitimate question came in over the weekend: “What is the worst marketing strategy?

In short: spending your resources to get your product in front of the wrong audience.

You may be surprised to learn how often this happens- usually unintentionally, and unknowingly.

If you’re spending time, effort, or money to get your product/service/widget in front of someone, make sure they are the right someone.