A legitimate question came in over the weekend: “What is the worst marketing strategy?”
In short: spending your resources to get your product in front of the wrong audience.
You may be surprised to learn how often this happens- usually unintentionally, and unknowingly.
If you’re spending time, effort, or money to get your product/service/widget in front of someone, make sure they are the right someone.
The holiday season has a way of making us pause and reflect on the year behind us and the possibilities ahead. For those transitioning out of law enforcement, this time can bring mixed emotions. The festive atmosphere may amplify feelings of loss, uncertainty, or even…
Transitioning out of law enforcement isn’t just a career change—it can be an emotional upheaval. I know because I’ve seen it firsthand. Leaving behind the uniform, the badge, and the camaraderie can feel like losing a piece of yourself. I’ve spoken with countless…
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