Within the digital marketing world, content marketing involves creating and distributing valuable, relevant, and engaging content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Within that, you may hear the term “Evergreen Content.” Let’s talk about what that is and how you can use it.
What is Evergreen Content?
In the context of content marketing, evergreen content is a piece that remains relevant and useful for a long period of time. This could be an article, blog post, video, or another type of content that can be referenced again and again.
Why is evergreen content important?
Evergreen content is important because it provides value to your audience over time. It’s not tied to a specific event or timeframe, so it can be used as a resource long after it’s been published. This makes it a valuable asset for any digital marketing strategy.
How can you create evergreen content?
When creating evergreen content, focus on topics that are relevant to your industry or niche and have a broad appeal.
When aiming for evergreen content, avoid trendy topics, advice, or data and statistics that will go out of date quickly.
Wrapping up with evergreen content
I hope this helps and adds clarity to your content marketing strategy. Are you using evergreen content? If so, what have your results been? Leave a comment below or reach me on Twitter @ShaunNestor