The topic of core values, mission statements, purpose statements, etc has been beaten to death; and I am sure your organization has some semblance of these tucked away somewhere.
More important to the actual values, however, is the alignment to those statements.
Without a unified vision, your organization will fall into the trap of trying to hit multiple targets with one arrow.
About the Daily Marketing Minute
The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.
In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.
Thank you for sharing your precious time with me.
Shaun
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