These words have never been used in any marketing campaign promoting goods. Who would use the worst?
In a world where your competition uses “the best quality ingredients” and offers the “best customer service” or provides the “best value”, you must position yourself as the natural alternative to “the best”.
Interview your existing customers, they have great insights on why they chose you.
Do more of that.
About the Daily Marketing Minute
The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.
In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.
Thank you for sharing your precious time with me.