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Services like Netflix and Amazon offer so much streaming content, they’ve changed everything about how we pick what to watch.

It’s smart to click through videos until you find something you’ll love, and it feels inexcusable to spend time and money on anything you won’t.

There are so many reviews, ratings and recommendations out there that getting stuck watching something unsatisfying seems not only tough, but lazy.

There’s a simple reason for this: Expectations shift when we feel we can make more informed choices. And there are so many reviews, ratings and recommendations out there that getting stuck watching something unsatisfying seems not only tough, but lazy.

Mónica Guzmán

Likewise, your customers review ratings and recommendations. Present a brand experience that causes them to pick you and leaves them satisfied with their choice.

About the Daily Marketing Minute

The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.

In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.

Thank you for sharing your precious time with me.

Shaun

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