Some extremely worthy causes (saving the environment, world peace, or efficient public healthcare for example) will never succeed; simply because the definition of their success is undefined.
Your ability to accurately articulate “success” directly correlates to its achievement.
Moreover, your ability to empower your tribe to spread such a message enables you to reach your goal faster.
All that to say, clearly define what you want and how you want it shared.
To your success.
About the Daily Marketing Minute
The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.
In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.
Thank you for sharing your precious time with me.