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The Cost of Time

It is easy to forget that time has a cost.

When we spend time watching Netflix, taking the bus, standing in line, vacuuming, or writing a blog, the cost is the trade-off of not doing something else.

When we spend our dollars on a good or service, it means we no longer have the money to spend on something else. That is the cost.

We are constantly evaluating the value of an item to decide whether the transaction is worth the cost of the trade.

But unlike the dollars in the bank, time is a fixed supply. We have the same allotment, each day. No more, no less. We cannot get more of it, nor can we save it.

As leaders, consider what your time budget looks like. Where are you spending your most precious resource?

Time is not free, although we often act as if it is.

All the best,


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