How we frame the question opens up the conversation with our client How we – as the expert – frame our opening statements sets the stage for the interaction with the client. If you’ve ever walked into a retail store and were greeted with, “Let… Read More »Open-Ended Solutions
Your journey requires two known points Yesterday I spoke with a client who was facing uncertainty. Both professionally and personally, she is feeling unfulfilled. She said, “I am just feeling lost and I don’t know what I’m doing.” I think considering these last 12 months,… Read More »Your Internal GPS
Product market fit is about identifying a specific audience and then ensuring that your product meets their needs. In other words, it’s making sure you’re helping a specific audience make progress against that audience’s common problems. It’s obviously valuable to understand what you’re selling and… Read More »How to Find Product Market Fit: The Secret to Building a Successful Business
Throughout history, we’ve used branding to mark everything from bread to livestock. Bakers would cut unique marks in their bread dough as a way to signal trust to their consumers. Ranchers used iron to sear their brand and track commingling cattle. Today, we associate branding… Read More »Your Brand’s Brand
Think of the last big ticket item you purchased. Likely, you started your journey online. You did some basic research, read reviews, compared products, did your due diligence, etc. Then, maybe, you reached out to a brand directly? Not always, but, if you had a… Read More »Are You Helping Your Next Customer Buy From You?
Three very powerful words. Takes a lot of courage to admit that you don’t know something. In a world where we reward know it all’s, experts, and the “always right”, it is refreshing to find someone who can admit they are not Encyclopedia Brown. Perhaps… Read More »I Don’t Know
Last week, I met with two different entrepreneurs, in two very different industries. Yet they had the same problem. Internal complexity masking as capability. Any consulting session with me generally starts with a discussion about where you are, and where you want to go. It… Read More »Confusing Complexity with Capability
Compassion is seeing a long face and genuinely asking what’s wrong. Compassion is seeing another struggle and offering to help. Compassion is knowing the news will be bad, but asking anyway. Compassion is the essence of care and concern and being willing to help when… Read More »Cultivate a Culture of Compassion
My client watched his business grow from two locations to seven in seven years. On the surface, this isn’t a bad pace. But when we dig into the details, we see how the growth happened. It started slowly, the first two stores were in operation… Read More »Advantages of an Advisory