by Shaun Nestor | Jan 4, 2025 | From Experience to Expertise
If you try to appeal to everyone, you end up resonating with no one. This is especially true when transitioning into entrepreneurship. Finding your niche—a specific group of people or a defined problem you’re uniquely equipped to solve—is the key to creating a... 
by Shaun Nestor | Dec 11, 2022 | Leadership Development
Brands have promises, politicians have taglines, companies have core values, marriages have vows, and society has norms. All mechanisms for instilling trust. We trust a chair will support us when we sit, that our money will maintain value, and our lights will come on... 
by Shaun Nestor | Nov 13, 2022 | Marketing Strategy
Don’t confuse your customers with so many choices Apple’s product line is a mess. Consider the iPad. There are 36 options across 25 price points. Ranging from $329 to $2399, somehow, customers are expected to magically know what they want. Apple Basic Guy... 
by Shaun Nestor | Nov 6, 2022 | Coaching, Consulting, and Expertise
Small bets early in your project force you to do what is important first: prove your thesis, talk to customers, and get paid for your work upfront Ask a first-time entrepreneur what is important pre-launch and they will probably say something like: Website and... 
by Shaun Nestor | Oct 30, 2022 | Pursuing Your Passion
I am on sabbatical this month, so I am re-sharing content I’ve posted elsewhere on the internet. I hope you enjoy it! A GPS system requires two points to be of any help: a destination and starting point. Too often, we try to game our starting point before starting the...