With the explosion of social media, we’ve all seen a proliferation of lovely, high-quality photos. Beautiful remote locations, stunning product photos, perfectly framed food dishes – everything looks better, sharper, and professional. At the same time, the products we use everyday have effected our behavior.… Read More »Credit Undue
Recently Inc highlighted a 10-word remote work policy by Gravity Payments CEO, Dan Price. The policy is simple, giving employees the latitude and grace to work in an environment that works for them. Price writes, “If you get your work done, that’s all that matters.”… Read More »Successful Remote Work is Fueled by Emotional Intelligence
The word “influencer” has taken on a larger than life persona since the advent of social media. Aside from constantly comparing ourselves with unrealistic expectations, we start to see the fiction as reality. What we read, what we subscribe to, the profiles we follow, shows… Read More »Unintended Influences: how we are silently shaped by what we consume
When we try something new – especially when that something is public – the loud, internal critic highlights the cracks, flaws, and mistakes. The internal critic triggers self-doubt, false narratives, and – occasionally – paralyzing fear. The fear of being “found out” as a fraud;… Read More »Overcoming Imposter Syndrome
Your journey requires two known points Yesterday I spoke with a client who was facing uncertainty. Both professionally and personally, she is feeling unfulfilled. She said, “I am just feeling lost and I don’t know what I’m doing.” I think considering these last 12 months,… Read More »Your Internal GPS
Product market fit is about identifying a specific audience and then ensuring that your product meets their needs. In other words, it’s making sure you’re helping a specific audience make progress against that audience’s common problems. It’s obviously valuable to understand what you’re selling and… Read More »How to Find Product Market Fit: The Secret to Building a Successful Business
Throughout history, we’ve used branding to mark everything from bread to livestock. Bakers would cut unique marks in their bread dough as a way to signal trust to their consumers. Ranchers used iron to sear their brand and track commingling cattle. Today, we associate branding… Read More »Your Brand’s Brand
Think of the last big ticket item you purchased. Likely, you started your journey online. You did some basic research, read reviews, compared products, did your due diligence, etc. Then, maybe, you reached out to a brand directly? Not always, but, if you had a… Read More »Are You Helping Your Next Customer Buy From You?