One size does not fit all. Customer segmentation is an incredibly powerful way to nurture your existing list. Segmenting your customer base is like classifying each customer in a bucket with other similar customers as a way to tailor your marketing message to each group.… Read More »9 Quick Ways To Segment Your Customer List
It is hard not to hate someone who constantly interrupts you with irrelevant messages; one who assumes they deserve your undivided attention at all times. It is easy, however, to love someone who always says the right thing, the right way, at the right time,… Read More »We Hate Interruptive Marketing
Just the other day, I encouraged brand leaders to look at social media as a listening platform. This is an area that many small businesses think larger, more established brands can outperform them. Quite the contrary. As if on cue, I witnessed the following transpire… Read More »S is for Social Listening – Part 2
Your primary marketing mission should be to add value to your customers. Everything else will fall into place. When the focus of your marketing strategy is to add value, you naturally align with the needs of your customers. No longer is your sales department the ‘enemy’,… Read More »The First Step of Your Marketing Strategy
Interruptive sales strategies suck. No one wants to get your generic, unsolicited email or phone call. You don’t need to wish for a way to gauge interest in your product or service. Social media was made for listening. It offers a gold mine for sales… Read More »S is for Social Listening
Twitter is a great prospecting tool, but how do you use it to connect with new customers without coming off as spammy? According to a late-2013 study, 67% of customers were more likely to purchase from a brand they followed on Twitter. But what about… Read More »How To Reach Twitter Users Who Need You
Wouldn’t it be better if you knew what your buyer wanted even before they did? To be successful with inbound or content marketing, your brand – whether it is the sales team, marketing team, social media team, or coaching staff – your brand needs to… Read More »How a Buyer Persona Can Help You Connect with More Coaching Clients + Close More Sales
Today’s consumers are entering the buying process much more educated and from a number of entry points. Some will come to your brand based on the recommendation of a friend, others will see a sponsored social media post, others will come in “cold” from a… Read More »How to Convert Your Sales-Oriented Pipeline to a Client-Oriented Pipeline
Pinterest is one of the more popular social media platforms today. In fact, if you are not careful, you can find many hours of a lazy Saturday afternoon consumed by it…. not that I am speaking from experience. Pinterest is popular because it gives users… Read More »How to Generate Business Leads from Pinterest