“Every day we’d be having meetings saying, ‘What was Facebook’s algorithm change today, and what can we do?’ It was always an issue,” said Jessica Rotkiewicz, who worked as a news and branded content producer at LittleThings until she was laid off last April. “At… Read More »The Social Media Algorithm and Your Business
First, congratulations on your entrepreneurial spirit and desire to get started with business online. YES! IT IS ENTIRELY POSSIBLE TO BUILD AN ONLINE BUSINESS WITH LITTLE TO NO EXPERIENCE. Getting started with a business online can be daunting. In fact, starting a business of any… Read More »How to Build an Online Business With Little to No Experience
If you’ve been spending the last two years of your life with your eyes glued to your smartphone, then you probably haven’t noticed that everyone else is doing the same thing. While this new lifestyle isn’t exactly helpful for our social life, it has huge upsides for businesses, giving you a powerful way to directly connect with consumers.
A few weeks ago, I wrote a list of 23 industries that can benefit from having a strong inbound or content marketing strategy. Since then, I’ve thought of 23 more that should have been included in the first list. If you think you cannot benefit from… Read More »23 MORE Industries That Can Benefit From Content Marketing
Understanding customer personas, sometimes called ‘buyer personas‘ or ‘buyer personalities‘, is an important first step in the inbound marketing process. Knowing the overall personality of your customer, where they live, their age, their interests / hobbies / likes / dislikes, makes marketing to them much easier and… Read More »Understanding Customer Personas
Which social media platform is best for promotion? …all of them. Or none of them. Frankly, this popular question is only one-half of the right question. A better question is Which social media platform is my audience on? [bctt tweet “Don’t just seek out the best… Read More »The Best Social Media Platform For Promotion is….
The key to using a blog to attract new customers is to identify the burning questions your customers are asking — and answer them. “But what about giving away all of my trade secrets?” “What if my competitors read what I’m writing?” You will never… Read More »How Top Producing Real Estate Agents Use Blogging [Quick Tip]
As Don Draper of Mad Men once said, “You are the product. You feeling something. That’s what sells.” When you pitch potential clients, you embody your agency and the services provided. Your confidence, manner of speaking, body language, and personality can build long-lasting relationships or… Read More »The Perfect Pitch: How to Excite Customers and Close Deals
When thinking of SEO (search engine optimization) on your website, speak to the human readers about topics and ideas. Don’t get bogged down with specific keywords. Conceptual websites will always outlast and out-perform sites dedicated to a specific keyword. — About the Daily Marketing Minute… Read More »Write First For Humans
When we design any marketing campaign, it is easy to de-humanize the prospect. Consider the person to whom you are marketing. Better yet, consider the person you are marketing for. Don’t fall into the trap of marketing to prospects; intentionally personalize your marketing. Would you respond… Read More »Are You Marketing to a Prospect or a Person