Social Media Engagement Is a Low Form of Influence
Rather than measuring vanity metrics like Likes, Retweets, or Comments, measure what matters: real people eagerly buying and sharing your product.
Social Selling
Are You Marketing to a Prospect or a Person
When drafting our marketing strategy, it is easy to think of the recipient as a prospect or customer. But we forget they are a human. Are you marketing to a prospect or a person?
Shopify or Squarespace: which is better for ecommerce?
Shopify and Squarespace are two of the most popular ecommerce platforms available. They both have their pros and cons, but which one is the best for your e-commerce business?
The Best Productivity Apps for Entrepreneurs (2022 Edition)
With so many things competing for your time, it can be hard to prioritize and get everything done. Fortunately, there are tons of great productivity apps for entrepreneurs to help streamline your workflow. Whether you’re just starting out, or find yourself drowning in a sea… Read More »The Best Productivity Apps for Entrepreneurs (2022 Edition)
9 Important Social Media Marketing Questions Small Business Owners Must Know
There are a lot of positives to social media marketing. There is also a lot to consider depending on your business needs and how social media marketing will work for you.
How Is That Working For You? Perhaps Try This Instead
Every day (no exaggeration), I receive unsolicited emails or LinkedIn messages pimping products or services. The latest batch is in the link building / app development / SEO services realm, but the industries shift. Tomorrow, it may be something else. My question to those taking… Read More »How Is That Working For You? Perhaps Try This Instead
The Social Media Algorithm and Your Business
“Every day we’d be having meetings saying, ‘What was Facebook’s algorithm change today, and what can we do?’ It was always an issue,” said Jessica Rotkiewicz, who worked as a news and branded content producer at LittleThings until she was laid off last April. “At… Read More »The Social Media Algorithm and Your Business
How to Build an Online Business With Little to No Experience
First, congratulations on your entrepreneurial spirit and desire to get started with business online. YES! IT IS ENTIRELY POSSIBLE TO BUILD AN ONLINE BUSINESS WITH LITTLE TO NO EXPERIENCE. Getting started with a business online can be daunting. In fact, starting a business of any… Read More »How to Build an Online Business With Little to No Experience
How Important is a Mobile Friendly Website to your Business?
If you’ve been spending the last two years of your life with your eyes glued to your smartphone, then you probably haven’t noticed that everyone else is doing the same thing. While this new lifestyle isn’t exactly helpful for our social life, it has huge upsides for businesses, giving you a powerful way to directly connect with consumers.
23 MORE Industries That Can Benefit From Content Marketing
A few weeks ago, I wrote a list of 23 industries that can benefit from having a strong inbound or content marketing strategy. Since then, I’ve thought of 23 more that should have been included in the first list. If you think you cannot benefit from… Read More »23 MORE Industries That Can Benefit From Content Marketing