by Shaun Nestor | Nov 27, 2022 | Marketing Strategy
Rather than measuring vanity metrics like Likes, Retweets, or Comments, measure what matters: real people eagerly buying and sharing your product. Many entrepreneurs, especially when they are first starting, hyperfocus on social media engagement. When comparing... 
by Shaun Nestor | Sep 25, 2022 | Marketing Strategy
When we design any marketing campaign, it is easy to dehumanize the other party. Consider the person to whom you are marketing. Better yet, consider the person you are marketing for. Don’t fall into the trap of marketing to prospects; intentionally personalize your... 
by Shaun Nestor | Jul 23, 2022 | Marketing Strategy
Shopify and Squarespace are two of the most popular ecommerce platforms available. They both have their pros and cons, but which one is the best for your e-commerce business? Shopify is a comprehensive platform that offers everything from hosting to design templates... 
by Shaun Nestor | Jan 17, 2022 | Resources
With so many things competing for your time, it can be hard to prioritize and get everything done. Fortunately, there are tons of great productivity apps for entrepreneurs to help streamline your workflow. Whether you’re just starting out, or find yourself drowning in... 
by Shaun Nestor | Feb 28, 2021 | Marketing Strategy
Social media marketing can seem intimidating, especially when you see how others are doing it. But, trust me, you don’t need to be an expert to succeed on social. I’ve been using various social media platforms for years to help clients grow their businesses. I see a...