Social Media Engagement Is a Low Form of Influence
Rather than measuring vanity metrics like Likes, Retweets, or Comments, measure what matters: real people eagerly buying and sharing your product.
Social Media
How To Create a Healthy Work-Life Balance While Engaging with Social Media
Here are a couple of tips to power up your social media without burning out your personal life.
Are You Marketing to a Prospect or a Person
When drafting our marketing strategy, it is easy to think of the recipient as a prospect or customer. But we forget they are a human. Are you marketing to a prospect or a person?
The Uninfluencer
What is the trade-off for sharing your entire life with strangers? Let’s talk about being an Uninfluencer.
How To Get The Most Out of Social Media
Social media grew in popularity because it bridged gaps and allowed for nearly any conceivable tribe to find one another in solidarity. Now, we’re wrestling with divisiveness, anger, and mental illnesses all stemming from social media. Why is this? I propose it is because we… Read More »How To Get The Most Out of Social Media
9 Important Social Media Marketing Questions Small Business Owners Must Know
There are a lot of positives to social media marketing. There is also a lot to consider depending on your business needs and how social media marketing will work for you.
Comments are dying
Recently, a number of websites I followed either removed their comments section or announced their intent to do so. We’re shifting away from the social part of social media.
Comments are dying
We’re shifting away from social on social media Recently, a number of websites I followed either removed their comments section or announced their intent to do so. Frequently noted as the reason for removal included a lack of engagement, a lack of civility, a change… Read More »Comments are dying
Social Media Privacy?
Another day, another Facebook privacy disaster. The world’s most prolific social media platform today announced two different security issues. Interestingly enough, they made the announcement the same day as some other big news dropped. I don’t think it is a stretch to believe this timing… Read More »Social Media Privacy?
Social Media Marketing in 2018: Next Steps
I’ve resisted the urge to write about the Facebook privacy meltdown and ensuing faux-panic. In truth, I believe most of the controversy is entirely overblown and extreme examples are being made. But they are being made, nonetheless. And Facebook isn’t helping itself. Where does that… Read More »Social Media Marketing in 2018: Next Steps