Social media grew in popularity because it bridged gaps and allowed for nearly any conceivable tribe to find one another in solidarity. Now, we’re wrestling with divisiveness, anger, and mental illnesses all stemming from social media. Why is this? I propose it is because we… Read More »How To Get The Most Out of Social Media
We’re shifting away from social on social media Recently, a number of websites I followed either removed their comments section or announced their intent to do so. Frequently noted as the reason for removal included a lack of engagement, a lack of civility, a change… Read More »Comments are dying
Another day, another Facebook privacy disaster. The world’s most prolific social media platform today announced two different security issues. Interestingly enough, they made the announcement the same day as some other big news dropped. I don’t think it is a stretch to believe this timing… Read More »Social Media Privacy?
I’ve resisted the urge to write about the Facebook privacy meltdown and ensuing faux-panic. In truth, I believe most of the controversy is entirely overblown and extreme examples are being made. But they are being made, nonetheless. And Facebook isn’t helping itself. Where does that… Read More »Social Media Marketing in 2018: Next Steps
“Every day we’d be having meetings saying, ‘What was Facebook’s algorithm change today, and what can we do?’ It was always an issue,” said Jessica Rotkiewicz, who worked as a news and branded content producer at LittleThings until she was laid off last April. “At… Read More »The Social Media Algorithm and Your Business
What many users of social media do not realize is they are the product being sold. More specifically, access to them (the users) is what is being sold. Advertisers will spend mounds of money for access to specific people. The more specific, the more money… Read More »The Social Media Echo Chamber
Step 1: Don’t talk to people. Don’t talk at people, either. When we talk to or at people, it presumes we will be doing the talking. Instead, talk with them. Listen to them. This is especially important in difficult conversations. Instead of trying to win… Read More »How to Talk to People
It may seem funny to think of your brand having a “voice.” But the language- the words, terms, phrases- you use in professional communication says a lot about your brand. Those intentional choices provide a consistent feel for your customers. Does your doula service say… Read More »Honing Your Brand Voice