Comments are dying
Recently, a number of websites I followed either removed their comments section or announced their intent to do so. We’re shifting away from the social part of social media.
Social Media
Comments are dying
We’re shifting away from social on social media Recently, a number of websites I followed either removed their comments section or announced their intent to do so. Frequently noted as the reason for removal included a lack of engagement, a lack of civility, a change… Read More »Comments are dying
Social Media Privacy?
Another day, another Facebook privacy disaster. The world’s most prolific social media platform today announced two different security issues. Interestingly enough, they made the announcement the same day as some other big news dropped. I don’t think it is a stretch to believe this timing… Read More »Social Media Privacy?
Social Media Marketing in 2018: Next Steps
I’ve resisted the urge to write about the Facebook privacy meltdown and ensuing faux-panic. In truth, I believe most of the controversy is entirely overblown and extreme examples are being made. But they are being made, nonetheless. And Facebook isn’t helping itself. Where does that… Read More »Social Media Marketing in 2018: Next Steps
The Social Media Algorithm and Your Business
“Every day we’d be having meetings saying, ‘What was Facebook’s algorithm change today, and what can we do?’ It was always an issue,” said Jessica Rotkiewicz, who worked as a news and branded content producer at LittleThings until she was laid off last April. “At… Read More »The Social Media Algorithm and Your Business
The Social Media Echo Chamber
What many users of social media do not realize is they are the product being sold. More specifically, access to them (the users) is what is being sold. Advertisers will spend mounds of money for access to specific people. The more specific, the more money… Read More »The Social Media Echo Chamber
How to Talk to People
Step 1: Don’t talk to people. Don’t talk at people, either. When we talk to or at people, it presumes we will be doing the talking. Instead, talk with them. Listen to them. This is especially important in difficult conversations. Instead of trying to win… Read More »How to Talk to People
Honing Your Brand Voice
It may seem funny to think of your brand having a “voice.” But the language- the words, terms, phrases- you use in professional communication says a lot about your brand. Those intentional choices provide a consistent feel for your customers. Does your doula service say… Read More »Honing Your Brand Voice
What is Engagement Bait
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How to Choose the Right Digital Marketing Mix to Grow Your Business
Social media, SEO, content marketing, email marketing, PPC — the list of digital marketing tactics go on and on. And on top of that never-ending list, it always seems like there are new marketing strategies popping up every month. With all the different choices, how… Read More »How to Choose the Right Digital Marketing Mix to Grow Your Business