by Shaun Nestor | Nov 27, 2022 | Marketing Strategy
Rather than measuring vanity metrics like Likes, Retweets, or Comments, measure what matters: real people eagerly buying and sharing your product. Many entrepreneurs, especially when they are first starting, hyperfocus on social media engagement. When comparing... 
by Shaun Nestor | Oct 4, 2022 | Social Media
I am on sabbatical this month, so I am re-sharing content I’ve posted elsewhere on the internet. I hope you enjoy it! In our fast-paced, always-connected world, it’s more important than ever to have a healthy work-life balance. And while social media can... 
by Shaun Nestor | Sep 25, 2022 | Marketing Strategy
When we design any marketing campaign, it is easy to dehumanize the other party. Consider the person to whom you are marketing. Better yet, consider the person you are marketing for. Don’t fall into the trap of marketing to prospects; intentionally personalize your... 
by Shaun Nestor | May 22, 2022 | Social Media
What is the trade-off for sharing your entire life with strangers Contrary to The Influencer – which it seems everyone on social media strives to be – is the uninfluencer. The one who guards private portions of their life. The one who does not fall victim... 
by Shaun Nestor | Dec 5, 2021 | Social Media
Social media grew in popularity because it bridged gaps and allowed for nearly any conceivable tribe to find one another in solidarity. Now, we’re wrestling with divisiveness, anger, and mental illnesses all stemming from social media. Why is this? I propose it...