When drafting our marketing strategy, it is easy to think of the recipient as a prospect or customer. But we forget they are a human. Are you marketing to a prospect or a person?
Social media grew in popularity because it bridged gaps and allowed for nearly any conceivable tribe to find one another in solidarity. Now, we’re wrestling with divisiveness, anger, and mental illnesses all stemming from social media. Why is this? I propose it is because we… Read More »How To Get The Most Out of Social Media
There are a lot of positives to social media marketing. There is also a lot to consider depending on your business needs and how social media marketing will work for you.
We’re shifting away from social on social media Recently, a number of websites I followed either removed their comments section or announced their intent to do so. Frequently noted as the reason for removal included a lack of engagement, a lack of civility, a change… Read More »Comments are dying
Another day, another Facebook privacy disaster. The world’s most prolific social media platform today announced two different security issues. Interestingly enough, they made the announcement the same day as some other big news dropped. I don’t think it is a stretch to believe this timing… Read More »Social Media Privacy?
I’ve resisted the urge to write about the Facebook privacy meltdown and ensuing faux-panic. In truth, I believe most of the controversy is entirely overblown and extreme examples are being made. But they are being made, nonetheless. And Facebook isn’t helping itself. Where does that… Read More »Social Media Marketing in 2018: Next Steps