by Shaun Nestor | Oct 18, 2022 | Content & Inbound Marketing
Within the digital marketing world, content marketing involves creating and distributing valuable, relevant, and engaging content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Within that, you may hear the... 
by Shaun Nestor | Dec 31, 2021 | Content Marketing
At first glance, UTM parameters might seem like a confusing mess, but they’re actually a lot simpler than you think. In this post, we’ll explain what UTM parameters (sometimes referred to as UTM Tags or UTM Codes) are and how you can use them to track your marketing... by Shaun Nestor | May 1, 2018 | Content & Inbound Marketing
I was asked, “Why do you think it is really worth it the write a blog in a digital marketing agency” Others have addressed some of the reasons blogging for business is good, overall. Specific to a digital marketing agency, I think it serves a few purposes: Practice... by Shaun Nestor | Mar 26, 2018 | Marketing Strategy
Many of the expert entrepreneurs I talk to are passionately consumed with the details. The little things that go into making a beautiful website – perhaps choosing from 1000s of font and color combinations. Or obsessing over a competitor’s website. Or... 
by Shaun Nestor | Mar 24, 2016 | Content Marketing
Success in the world of online marketing is driven by hundreds of factors. But, if we boil them down, getting more people to your website is really about two things: Original, Consistent, High-Quality ContentLinks I’ve talked a lot about generating new content...