You don’t need to forgo a night’s worth of sleep to create quality content. Nor do you need extra caffeine or superpowers. The secret to creating a ton of quality content in a short amount of time is to repurpose existing, successful content. This saves… Read More »How to Create 8 Pieces of Content in 2 Hours
There are the best and worst ways to do everything. There’s the best way to write subject lines, there are the worst ways to use Facebook, and there’s the best way to design a homepage. But what are the best and worst ways to… Read More »The Best and Worst Ways to Generate Leads
Do you have a plan to handle client change requests? If not, here are some suggestions so your project is not thrown off the rails.
A few weeks ago, I wrote a list of 23 industries that can benefit from having a strong inbound or content marketing strategy. Since then, I’ve thought of 23 more that should have been included in the first list. If you think you cannot benefit from… Read More »23 MORE Industries That Can Benefit From Content Marketing
Understanding customer personas, sometimes called ‘buyer personas‘ or ‘buyer personalities‘, is an important first step in the inbound marketing process. Knowing the overall personality of your customer, where they live, their age, their interests / hobbies / likes / dislikes, makes marketing to them much easier and… Read More »Understanding Customer Personas
NOTE: This is written to the forward thinking marketer who has overcome the first hurdle of getting stuff done: the excuse. “It didn’t work.” “We tried that already.” “Our previous web guy / consultant / designer / gardener didn’t understand us.” Congratulations, you’ve made it… Read More »3 Major Reasons Your Marketing Efforts Are Not Successful
You can spend hours Googling the best tips, tricks and best practices on how to ask clients for referrals, but one thing is missing from all those articles: the actual words that are supposed to come out of your mouth. Where is a referral script!?… Read More »How to Ask Clients for Referrals [3 Scripts]
Everyone talks about how to get referrals — the ways to get your existing clients to refer you to a new pool of people. We’re guilty of this, too. We’ve written about how to build your agency through referrals, the wrong ways to ask for… Read More »Someone Referred You…Now What? How to Turn Referrals into New Clients
There’s a right and wrong way to do just about everything. With client issues, the right way is always to vocalize concerns and solicit feedback. The wrong way is to ignore issues until they go away. With missed deadlines, the right way is to communicate… Read More »The Wrong Ways to Ask for Referrals