These words have never been used in any marketing campaign promoting goods. Who would use the worst? In a world where your competition uses “the best quality ingredients” and offers the “best customer service” or provides the “best value,” you must position yourself as the… Read More »We Use Only The Worst Quality Ingredients
How to define your unique positioning statement In a world full of “me too!” and cheap knock-offs, it can be difficult to differentiate ourselves from the competition. A quick search on Amazon for anything from heated blankets to phone chargers returns hundreds, if not thousands… Read More »You’re Unique … just like everybody else
Listening is good, hearing is better. A foundational element to every relationship is communication. Often, we think of communication as projecting our message – through voice, written word, gestures, or signs. More important than talking is listening. And more important than listening is hearing. Hearing… Read More »Listening
Nudges change our behavior, but what behavior are we changing and why? My Apple Watch has daily, weekly, and monthly fitness goals built-in. I wish it had “Vacation Mode” or “Rest Day.” My Kindle rewards me with a digital badge for reading daily. I wish… Read More »Carrots and Sticks, Streaks and Nudges
Every day (no exaggeration), I receive unsolicited emails or LinkedIn messages pimping products or services. The latest batch is in the link building / app development / SEO services realm, but the industries shift. Tomorrow, it may be something else. My question to those taking… Read More »How Is That Working For You? Perhaps Try This Instead
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. ABOSLUTELY! In fact, utilizing marketing automation is likely to result in some great benefits for your… Read More »As a small business with little content, can I benefit from marketing automation?