How to define your unique positioning statement In a world full of “me too!” and cheap knock-offs, it can be difficult to differentiate ourselves from the competition. A quick search on Amazon for anything from heated blankets to phone chargers returns hundreds, if not thousands… Read More »You’re Unique … just like everybody else
Listening is good, hearing is better. A foundational element to every relationship is communication. Often, we think of communication as projecting our message – through voice, written word, gestures, or signs. More important than talking is listening. And more important than listening is hearing. Hearing… Read More »Listening
Nudges change our behavior, but what behavior are we changing and why? My Apple Watch has daily, weekly, and monthly fitness goals built-in. I wish it had “Vacation Mode” or “Rest Day.” My Kindle rewards me with a digital badge for reading daily. I wish… Read More »Carrots and Sticks, Streaks and Nudges
How we frame the question opens up the conversation with our client How we – as the expert – frame our opening statements sets the stage for the interaction with the client. If you’ve ever walked into a retail store and were greeted with, “Let… Read More »Open-Ended Solutions
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. ABOSLUTELY! In fact, utilizing marketing automation is likely to result in some great benefits for your… Read More »As a small business with little content, can I benefit from marketing automation?
If you deal with clients or customers, chances are high that someone will be upset or displeased with your service. Not only that, but they will leave a negative review on every platform they can think of. The web has given a platform for user… Read More »Negative Reviews Are Opportunities Many Entrepreneurs Miss
Sales is a cutthroat business! Yet a necessary one. Some of us may be naturally gifted at closing the deal, while others battle an internal voice telling us we cannot sell. Being “good at sales” is actually “being good at people”. People have needs. We… Read More »What Separates a Good Salesperson From a Bad Salesperson
Over and over, I hear of salespeople getting frustrated. Discouraged that they cannot hit their sales goals. Frustrated that they cannot get a new client to commit. Anxious about the lack of monthly revenue. Yet over and over, I don’t hear them asking the question… Read More »You Want to Buy It?
Step 1: Don’t talk to people. Don’t talk at people, either. When we talk to or at people, it presumes we will be doing the talking. Instead, talk with them. Listen to them. This is especially important in difficult conversations. Instead of trying to win… Read More »How to Talk to People
It may seem funny to think of your brand having a “voice.” But the language- the words, terms, phrases- you use in professional communication says a lot about your brand. Those intentional choices provide a consistent feel for your customers. Does your doula service say… Read More »Honing Your Brand Voice