It’s Not For You

It’s Not For You

“Everyone is our customer.” Unless you’re selling oxygen, not everyone needs your product. The desire to be everything to everyone is lofty but ultimately unrealistic. The truth is that not everyone is your client. In fact, a very small subset of ‘everyone‘ is...
Should I Niche or Not?

Should I Niche or Not?

Many experts are afraid of choosing a specialty or committing to a niche. The thought of tying themselves to a specific product or service induces anxiety or shortsighted strategies. Arguments against declaring a niche usually center around closing off potential...
How to Overcome Limiting Beliefs

How to Overcome Limiting Beliefs

Limiting beliefs are constraints we’ve convinced ourselves exist – even when they don’t Limiting beliefs are false beliefs that prevent us from pursuing our goals and desires. They can keep us from doing important things, like applying for the dream...