Should I Niche or Not?
We often overvalue the possibility of attracting a customer by chance and underestimate the power of proficiency.
Sales
How to Overcome Limiting Beliefs
Limiting beliefs are not usually based on fact. They are based on the story we tell ourselves. Accepting this gives us the tools to overcome them.
We Use Only The Worst Quality Ingredients
These words have never been used in any marketing campaign promoting goods. Who would use the worst? In a world where your competition uses “the best quality ingredients” and offers the “best customer service” or provides the “best value,” you must position yourself as the… Read More »We Use Only The Worst Quality Ingredients
You’re Unique … just like everybody else
How to define your unique positioning statement In a world full of “me too!” and cheap knock-offs, it can be difficult to differentiate ourselves from the competition. A quick search on Amazon for anything from heated blankets to phone chargers returns hundreds, if not thousands… Read More »You’re Unique … just like everybody else
Listening
Listening is good, hearing is better. A foundational element to every relationship is communication. Often, we think of communication as projecting our message – through voice, written word, gestures, or signs. More important than talking is listening. And more important than listening is hearing. Hearing… Read More »Listening
Carrots and Sticks, Streaks and Nudges
Nudges change our behavior, but what behavior are we changing and why? My Apple Watch has daily, weekly, and monthly fitness goals built-in. I wish it had “Vacation Mode” or “Rest Day.” My Kindle rewards me with a digital badge for reading daily. I wish… Read More »Carrots and Sticks, Streaks and Nudges
Open-Ended Solutions
How we frame the question opens up the conversation with our client How we – as the expert – frame our opening statements sets the stage for the interaction with the client. If you’ve ever walked into a retail store and were greeted with, “Let… Read More »Open-Ended Solutions
A Vendor vs A Trusted Advisor
Are you a vendor or a trusted advisor? How you position yourself dramatically influences how your customer feels throughout the engagement.
How Is That Working For You? Perhaps Try This Instead
Every day (no exaggeration), I receive unsolicited emails or LinkedIn messages pimping products or services. The latest batch is in the link building / app development / SEO services realm, but the industries shift. Tomorrow, it may be something else. My question to those taking… Read More »How Is That Working For You? Perhaps Try This Instead
As a small business with little content, can I benefit from marketing automation?
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. ABOSLUTELY! In fact, utilizing marketing automation is likely to result in some great benefits for your… Read More »As a small business with little content, can I benefit from marketing automation?