Addressing the myth of first-mover advantage In business, there is an oft-cited first-mover advantage. It’s the idea that the first company or product to market is most likely to succeed. This isn’t always the case. In fact, three years before Jeff Bezos launched Amazon.com, Book Stacks… Read More »Customers reward companies that solve their problems
I’d rather have 10 dedicated contributors than 100 random followers Last week I talked about choosing between being a generalist or defining your professional niche. One of the forgotten benefits of choosing a niche is the increased efficiency of attracting the right clients. See, when you… Read More »Attracting the Right Visitors
To be recognized as an expert in your industry, should you choose a niche? Or position as a generalist? I am often asked about choosing a niche or maintaining a broad service offering. In my experience, when you are starting (or looking to gain more clients), defining… Read More »Should I niche? Or be a generalist?