Positioning

Attracting the Right Visitors

Shaun Nestor
Coaching, Consulting, and Expertise

I’d rather have 10 dedicated contributors than 100 random followers Last week I talked about choosing between being a generalist or defining your professional niche. One of the forgotten benefits of choosing a niche is the increased efficiency of attracting the right clients. See, when you… Read More »Attracting the Right Visitors

people sitting on chair in front of table while holding pens during daytime

Should I niche? Or be a generalist?

Shaun Nestor
Coaching, Consulting, and Expertise

To be recognized as an expert in your industry, should you choose a niche? Or position as a generalist? I am often asked about choosing a niche or maintaining a broad service offering. In my experience, when you are starting (or looking to gain more clients), defining… Read More »Should I niche? Or be a generalist?