by Shaun Nestor | May 16, 2021 | Coaching, Consulting, and Expertise
Addressing the myth of first-mover advantage In business, there is an oft-cited first-mover advantage. It’s the idea that the first company or product to market is most likely to succeed. This isn’t always the case. In fact, three years before Jeff Bezos launched... 
by Shaun Nestor | Apr 25, 2021 | Coaching, Consulting, and Expertise
I’d rather have 10 dedicated contributors than 100 random followers Last week I talked about choosing between being a generalist or defining your professional niche. One of the forgotten benefits of choosing a niche is the increased efficiency of attracting... 
by Shaun Nestor | Apr 18, 2021 | Coaching, Consulting, and Expertise
To be recognized as an expert in your industry, should you choose a niche? Or position as a generalist? I am often asked about choosing a niche or maintaining a broad service offering. In my experience, when you are starting (or looking to gain more...