3 Lessons Learned from the Top Podcasts
Millions of listeners can’t be wrong. From Serial to This American Life to Fareed Zakaria GPS, these podcasts have achieved success in all forms – millions of downloads, hundreds of broadcasts, and perhaps most important of all, a loyal, engaged following. So, what makes a podcast about foreign affairs so popular? Why was Serial, a show about yet another murder mystery, catapulted into iTunes history? Why is it so interesting to hear about every day stories from every day people? Here are three lessons learned from these top podcasts, and what you can do with your podcast to achieve the same level of success: Lesson learned: Be a good storyteller…
Best Practices: Dos and Don’ts in Podcasting
Don’t miss deadlines. Do listen to client feedback. Don’t be late to a meeting. Do think outside the box. Everything we do is made up of “dos” and “don’ts.” Ever since we were young, we were taught, “Don’t chew with your mouth open” and “Do say thank you.” The same goes with our jobs — we eventually learn the best practices for dealing with clients or the common pitfalls to avoid. But, when you’re starting something new, it can be almost impossible to know what is right and what is wrong. This month is all about setting you up for podcasting success, so we’re sharing the biggest do’s and dont’s…
5 Free Ways to Promote Your Podcast
You’ve submitted your podcast to iTunes and thousands of listeners come pouring in, right? Does the whole “If you build it, they will come” saying apply to podcasts? If only it were that easy. In some ways, making content for your podcast is easier than promoting it. It’s fun to think of new ideas, interview interesting people, and talk about a subject you’re passionate about. The real challenge comes when an episode is ready to go live. How do you motivate people who have never heard about you to give up 30 minutes of their day to listen to what you have to say? It’s not easy, but it definitely…
5-Minute Guide: Getting Started in Podcasting
If you thought podcasting had its 15 minutes of fame and became outdated, then you obviously haven’t been following the explosive fame of “Serial,” the fastest podcast to reach 5 million downloads in the history of iTunes. The show centers around a journalist’s re-investigation of a 15-year-old murder story. “Serial” has consistently topped the iTunes chart since it debuted in early October 2014 and averages 1.5 million listeners per episode. Podcasts are coming back. According to Edison Research, 15% of Americans have listened to a podcast in the past month, up 9% from 2008. And podcasts are up 25% year-over-year. With its growing popularity, you don’t have to investigate a…
