Many marketers, myself included to some degree, have preached the importance of being authentic in your marketing. I was recently asked about this and realized that “your authentic self” has different meanings to different people.
Throughout history, we’ve used branding to mark everything from bread to livestock. Bakers would cut unique marks in their bread dough as a way to signal trust to their consumers. Ranchers used iron to sear their brand and track commingling cattle. Today, we associate branding… Read More »Your Brand’s Brand
Directions to New York City vary greatly depending on where you’re coming from. Not only will your route vary, but so will your mode of transportation. Without knowing the starting point, is hard to give a clear explanation of how to get to your destination.… Read More »Where Are You Starting?