The best marketers are storytellers. They sell the emotion, not the product It doesn’t matter whether you sell houses, cupcakes, yoga sessions, or treadmills, you are a media company. Or, at least should be thinking you are. Let’s look at today’s consumers… They care about… Read More »You’re a Media Company Now
These words have never been used in any marketing campaign promoting goods. Who would use the worst? In a world where your competition uses “the best quality ingredients” and offers the “best customer service” or provides the “best value,” you must position yourself as the… Read More »We Use Only The Worst Quality Ingredients
With so many things competing for your time, it can be hard to prioritize and get everything done. Fortunately, there are tons of great productivity apps for entrepreneurs to help streamline your workflow. Whether you’re just starting out, or find yourself drowning in a sea… Read More »The Best Productivity Apps for Entrepreneurs (2022 Edition)
Preface: This week I am doing something very different. I came across an interview with filmmaker, Matt D’Avella, about the stress of constantly creating content. He articulates this so well that I feel it best just to share the introduction of the interview. I encourage… Read More »Matt D’Avella on Creator Burnout and Building an Audience for the Long Run
How to define your unique positioning statement In a world full of “me too!” and cheap knock-offs, it can be difficult to differentiate ourselves from the competition. A quick search on Amazon for anything from heated blankets to phone chargers returns hundreds, if not thousands… Read More »You’re Unique … just like everybody else
Writing is important for any business. In the world of online branding and presentation, strong copy is the backbone of your company blog, website, and social media posts. But while some people are born with a knack for writing, others struggle with it. Becoming a… Read More »5 Strategies to Becoming a Better Writer
There is far more to be thankful for this year than in years past. Personally, I find Thanksgiving to be a “reset”, a time to come together with loved ones after the adventures of summer. Wedding season is over, summer vacations are over, school is… Read More »A Reason For Thanks this Thanksgiving
In our current culture, there is a lot of pressure to be the one with all the answers. The expert, the go-to, or the decision-maker. In our current culture, there is a lot of pressure to be the one with all the answers. The expert,… Read More »All The Right Questions
Have you ever received a message from a business associate, brand, or vendor that started with, “It’s been a while, but …” where they then launch into a pitch of their new product or service offering? How does that make you feel? The, “It’s been… Read More »It’s been a while … But
Moving Beyond Your Why – how finding alignment in different perspectives will lead to a stronger team and purpose