Are You Marketing to a Prospect or a Person
When drafting our marketing strategy, it is easy to think of the recipient as a prospect or customer. But we forget they are a human. Are you marketing to a prospect or a person?
Marketing Strategy
How to Avoid Unnecessarily Hard Work: Four Alternatives for Effective Leaders
How to make the shift from unnecessarily hard work to effective leadership through hard work
It’s Not For You
Intentionality and – in some cases, exclusivity – in your product positioning is key to a successful sales strategy. Because not everyone is your customer.
Death By Committee
I think death by committee – ultimate inaction – is worse than making the wrong decision.
How To Use Content Marketing to Attract Your Ideal Customer
In the era of digital saturation, you may question how to use content marketing to attract your ideal customer. Let’s explore some benefits and strategies.
4 Ways to Become a True Thought Leader
A true thought leader brings a human element to the conversation, provides a unique perspective, breaks down barriers, and exposes underlying themes.
Robots vs Humans: How to Stand Out in the Future of Content Marketing
Computers – AI – will soon overwhelm human writers in terms of the volume of content produced. How can humans connect with their audience in the future of content marketing? Mark Schaefer recently posted his 10 Ideas About the Future of Content Marketing – the… Read More »Robots vs Humans: How to Stand Out in the Future of Content Marketing
Should I Niche or Not?
We often overvalue the possibility of attracting a customer by chance and underestimate the power of proficiency.
Survival Problems vs. Growth Problems
What got you here won’t get you there. Let’s examine Survival Problems vs. Growth Problems.