Common Digital Marketing Strategy Pitfalls (And How to Avoid Them)
Developing a digital marketing strategy is the key to success in today’s competitive online environment. Let’s talk about how you can create your own.
Marketing Strategy
Social Media Engagement Is a Low Form of Influence
Rather than measuring vanity metrics like Likes, Retweets, or Comments, measure what matters: real people eagerly buying and sharing your product.
More Isn’t Always Better: Why a Product Line Simplification Might be What Your New Business Needs
Simplify your product offering. By “owning” a niche you can establish yourself as a true subject matter expert and give your customer clarity, not confusion.
Why Thinking In Small Bets Will Save Your Project
Small bets early in your project force you to do what is important first: prove your thesis, talk to customers, and get paid for your work upfront
What Is Evergreen Content?
What is Evergreen Content? It is a type of content that remains relevant and useful long after it’s been published. It’s the kind of content that you can continue to come back to again and again within your marketing strategy.
How Did We Get Here?
Leaders need to understand the nuance and be able to build a culture that answers, “How did we get here?”
Are You Marketing to a Prospect or a Person
When drafting our marketing strategy, it is easy to think of the recipient as a prospect or customer. But we forget they are a human. Are you marketing to a prospect or a person?
How to Avoid Unnecessarily Hard Work: Four Alternatives for Effective Leaders
How to make the shift from unnecessarily hard work to effective leadership through hard work
It’s Not For You
Intentionality and – in some cases, exclusivity – in your product positioning is key to a successful sales strategy. Because not everyone is your customer.
Death By Committee
I think death by committee – ultimate inaction – is worse than making the wrong decision.