When drafting our marketing strategy, it is easy to think of the recipient as a prospect or customer. But we forget they are a human. Are you marketing to a prospect or a person?
In the era of digital saturation, you may question how to use content marketing to attract your ideal customer. Let’s explore some benefits and strategies.
Computers – AI – will soon overwhelm human writers in terms of the volume of content produced. How can humans connect with their audience in the future of content marketing? Mark Schaefer recently posted his 10 Ideas About the Future of Content Marketing – the… Read More »Robots vs Humans: How to Stand Out in the Future of Content Marketing