by Shaun Nestor | Jan 4, 2025 | From Experience to Expertise
If you try to appeal to everyone, you end up resonating with no one. This is especially true when transitioning into entrepreneurship. Finding your niche—a specific group of people or a defined problem you’re uniquely equipped to solve—is the key to creating a... 
by Shaun Nestor | Mar 15, 2023 | Content & Inbound Marketing
My collection of recommended tools for content creators; including social media management, writing assistance, and content organization Hello, fellow content creators! Crafting high-quality content is no easy feat, but having the right tools at your disposal can make... 
by Shaun Nestor | Dec 12, 2022 | Content & Inbound Marketing
What are some common pitfalls to avoid when developing a digital marketing strategy? Are you struggling to reach your target audience and grow your business in the digital world? Developing a digital marketing strategy is the key to success in today’s... 
by Shaun Nestor | Nov 27, 2022 | Marketing Strategy
Rather than measuring vanity metrics like Likes, Retweets, or Comments, measure what matters: real people eagerly buying and sharing your product. Many entrepreneurs, especially when they are first starting, hyperfocus on social media engagement. When comparing... 
by Shaun Nestor | Nov 13, 2022 | Marketing Strategy
Don’t confuse your customers with so many choices Apple’s product line is a mess. Consider the iPad. There are 36 options across 25 price points. Ranging from $329 to $2399, somehow, customers are expected to magically know what they want. Apple Basic Guy...