When social media became a “thing,” companies scrambled to create Facebook profiles, Twitter pages, Google+ pages, Pinterest boards, and LinkedIn company pages. Why did they do that? What was the reasoning behind a B2B company creating a Pinterest board or a doctor’s office making a Twitter… Read More »Why LinkedIn Company Pages Are a Waste of Time
How well do you really know LinkedIn? Yes, you can join groups, publish on LinkedIn Pulse, and customize your profile, but that’s just scratching the surface. The majority of LinkedIn users do the bare minimum. They add their resume to their profile, upload a picture,… Read More »5 Little-Known Ways to Maximize Your LinkedIn Presence
What’s the last group you joined? No, I’m not referring to a weekly running group or Spanish language group. I’m talking about LinkedIn Groups. As every marketing professional knows, one of the biggest challenges we face is finding “our tribe,” the perfect group of people… Read More »How to Use LinkedIn Groups to Land New Clients
Anyone who has written a blog post or guest article knows that writing the actual piece is only half the battle. The real challenge is getting your post in front of your target audience. Sure, you can post the article on social media and send it… Read More »LinkedIn Pulse 101: Everything You Need to Know
With more than 360 million professionals registered on LinkedIn, it can feel like you struck networking-gold. After just a couple keystrokes, you can find dozens of potential clients in a certain city, with the right title and at the right kind of company. As an agency… Read More »5 Networking Disasters You Can Make on LinkedIn
Which social media platform is best for promotion? …all of them. Or none of them. Frankly, this popular question is only one-half of the right question. A better question is Which social media platform is my audience on? [bctt tweet “Don’t just seek out the best… Read More »The Best Social Media Platform For Promotion is….
LinkedIn is the social hub for B2B networking. In fact, it is the number one source for referral traffic to the Never Mind Marketing site. So how can you use your LinkedIn profile to attract new visitors, close more sales, and build deeper professional relationships?… Read More »5 Quick Wins for Brand Leaders on LinkedIn