by Emily | Jun 18, 2015 | Launch, Social Selling, Start
When social media became a “thing,” companies scrambled to create Facebook profiles, Twitter pages, Google+ pages, Pinterest boards, and LinkedIn company pages. Why did they do that? What was the reasoning behind a B2B company creating a Pinterest board or... by Emily | Jun 15, 2015 | Social Selling
How well do you really know LinkedIn? Yes, you can join groups, publish on LinkedIn Pulse, and customize your profile, but that’s just scratching the surface. The majority of LinkedIn users do the bare minimum. They add their resume to their profile, upload a... by Emily | Jun 4, 2015 | Launch, Social Selling, Start
What’s the last group you joined? No, I’m not referring to a weekly running group or Spanish language group. I’m talking about LinkedIn Groups. As every marketing professional knows, one of the biggest challenges we face is finding “our... by Emily | Jun 1, 2015 | Launch, Social Selling, Start
Anyone who has written a blog post or guest article knows that writing the actual piece is only half the battle. The real challenge is getting your post in front of your target audience. Sure, you can post the article on social media and send it out in an email, but... by Emily | May 21, 2015 | Launch, Social Selling, Start
With more than 360 million professionals registered on LinkedIn, it can feel like you struck networking-gold. After just a couple keystrokes, you can find dozens of potential clients in a certain city, with the right title and at the right kind of company. As an...