How I Blog: Trips & Tricks I’ve Learned From Publishing Every Day
Writing a blog post every day for 90 days is not an easy task. It is one I set out to do for a number of reasons, the primary reason, however, is probably to prove to myself that I could do it. Creating original, high-quality content on a consistent basis is the best and most effective way to attract new visitors to your website. Search engines like Google and Bing are in the business of getting visitors to the best resources available. Consistently publishing content that centers around a particular topic is a huge signal to those search engines that your website is an authority on that topic. Gone are…
Why Blogging Generates Quality Sales Leads
A buyer has made almost 70% of their buying decision before they talk to you. Seventy percent! Todays buyers are self-educating; they are coming to the table armed with more product knowledge than ever before. For sales teams, this means that the prospect is almost ready to buy, you just have to answer any last minute questions and close the deal. But what about the process that leads to that 70%? A large part of that comes from the consumer self-educating and researching the product or service they intend to buy. Brands who embrace sharing content can control the narrative. Blogs work to generate sales leads because buyers are already…
How to Generate Business Leads from Pinterest
Pinterest is one of the more popular social media platforms today. In fact, if you are not careful, you can find many hours of a lazy Saturday afternoon consumed by it…. not that I am speaking from experience. Pinterest is popular because it gives users the ability to quickly and visually categorize things they like. The psychological cues are powerful and will help keep the social network pinned to the top of our minds for quite some time. Who Should Be Using Pinterest Both B2B (Business-to-Business) and B2C (Business-to-Consumer) brands have struggled with how to use Pinterest in their social media and online marketing strategies. Rather than trying to shoehorn…
How B2B Trade Shows can Benefit from Social Media
Some of my favorite speaking gigs are B2B trade shows. Most often, the attendees of my sessions are business owners themselves, or a representative tasked with learning “how to do social media”. It is exciting to me to see the “Aha!” moments on the faces of those who realize social media isn’t just for sharing stupid cat pictures, memes, or drunken photos of the weekend’s transgressions. The point that usually causes the most enlightenment is that there really is no “B2B” marketing. In reality, business decisions are made by humans. A business does not determine sources, vendors, or emotional connection – humans do. Social media, at its core, is a…
