A buyer has made almost 70% of their buying decision before they talk to you. Seventy percent! Todays buyers are self-educating; they are coming to the table armed with more product knowledge than ever before. For sales teams, this means that the prospect is almost… Read More »Why Blogging Generates Quality Sales Leads
Pinterest is one of the more popular social media platforms today. In fact, if you are not careful, you can find many hours of a lazy Saturday afternoon consumed by it…. not that I am speaking from experience. Pinterest is popular because it gives users… Read More »How to Generate Business Leads from Pinterest
Some of my favorite speaking gigs are B2B trade shows. Most often, the attendees of my sessions are business owners themselves, or a representative tasked with learning “how to do social media”. It is exciting to me to see the “Aha!” moments on the faces… Read More »How B2B Trade Shows can Benefit from Social Media