“How Have We Helped You, Today?” That is the question I ask each time I see these faces. They represent our customers. The people we exist to connect and help. It’s a big mental shift to adjust marketing from “about us” to “about them.” The… Read More »How To Solve The Biggest Problems For Your Ideal Customer
Inbound Marketing is a process for generating leads and nurturing them to a point of sale through content and automation. It’s not magic, it’s just a very efficient and human way of connecting with customers at the right moment. — About the Daily Marketing Minute… Read More »What Is Inbound Marketing
It is hard not to hate someone who constantly interrupts you with irrelevant messages; one who assumes they deserve your undivided attention at all times. It is easy, however, to love someone who always says the right thing, the right way, at the right time,… Read More »We Hate Interruptive Marketing
Inbound marketing has radically changed the traditional sales process. The basic premise of inbound is reaching the right people, at the right time, with the right content. The idea of a sales funnel has been around since the late 1800s, we have adapted several iterations… Read More »Are You The Right Fit For Inbound Marketing
Wouldn’t it be better if you knew what your buyer wanted even before they did? To be successful with inbound or content marketing, your brand – whether it is the sales team, marketing team, social media team, or coaching staff – your brand needs to… Read More »How a Buyer Persona Can Help You Connect with More Coaching Clients + Close More Sales
I don’t just like inbound marketing. I believe in it. I’m a raving fan of it. An ambassador. When I started Never Mind Marketing, the now-pillars of inbound were only loosely connected. We knew web design and layout were important, we knew search engine optimization… Read More »Why I am an Unapologetic, Raving Evangelist for Inbound Marketing
Some of my favorite speaking gigs are B2B trade shows. Most often, the attendees of my sessions are business owners themselves, or a representative tasked with learning “how to do social media”. It is exciting to me to see the “Aha!” moments on the faces… Read More »How B2B Trade Shows can Benefit from Social Media
It pains me to see sales professionals doing the right thing, yet miss the mark when it comes to their monthly or quarterly sales goals. I’ve watched as brands dump money into their sales and marketing budgets to expand their brand awareness, increase sales, and… Read More »How To Use a Buyer’s Journey to Increase Sales