This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. ABOSLUTELY! In fact, utilizing marketing automation is likely to result in some great benefits for your… Read More »As a small business with little content, can I benefit from marketing automation?
There is a certain romance associated with being a freelancer. Often we conjure images of working from remote, exotic locations; the freedom from a 9-to-5 job; the ability to create our own destiny; and doing work that is engaging or meaningful. According to a 2016… Read More »How to Find Clients as a Freelancer
After months of trial and error, your website is finally getting a couple extra thousand visitors every month. You think, I’m doing something right! Break out the champagne! Not so fast. While an increase in website traffic is definitely something to celebrate, you need to… Read More »How to Tell Where Your Website Traffic is Coming From
There are the best and worst ways to do everything. There’s the best way to write subject lines, there are the worst ways to use Facebook, and there’s the best way to design a homepage. But what are the best and worst ways to… Read More »The Best and Worst Ways to Generate Leads
A few weeks ago, I wrote a list of 23 industries that can benefit from having a strong inbound or content marketing strategy. Since then, I’ve thought of 23 more that should have been included in the first list. If you think you cannot benefit from… Read More »23 MORE Industries That Can Benefit From Content Marketing
Whether you care to accept it or not, social media is here to stay. It is becoming a powerful marketing tool for businesses all over the world to connect with their customers. The questions is no longer, “should we be doing social media?” It is… Read More »How To Develop a Social Media Strategy
To say agency life is busy may be an understatement. Work isn’t confined to the normal 9-5 schedule, and it can feel like there are never enough hours in the day to find new business, make sure existing clients are happy, contribute to projects, and… Read More »Setting the Course: Creating a Strategic Plan for Your Agency
A buyer has made almost 70% of their buying decision before they talk to you. Seventy percent! Todays buyers are self-educating; they are coming to the table armed with more product knowledge than ever before. For sales teams, this means that the prospect is almost… Read More »Why Blogging Generates Quality Sales Leads
“I wanna talk about me.” More than just a song by Toby Keith, “I wanna talk about me”-mentality is the number one mistake brands make on their blog. Take a step back, read your last 5 blog entires. Are they brand-focused or buyer-focused? When you… Read More »The Single Biggest Mistake Brands Make On Their Blogs