How to Overcome Limiting Beliefs
Limiting beliefs are not usually based on fact. They are based on the story we tell ourselves. Accepting this gives us the tools to overcome them.
Entrepreneurship
You’re a Media Company Now
The best marketers are storytellers. They sell the emotion, not the product It doesn’t matter whether you sell houses, cupcakes, yoga sessions, or treadmills, you are a media company. Or, at least should be thinking you are. Let’s look at today’s consumers… They care about… Read More »You’re a Media Company Now
Big Rocks, Little Rocks, Sand, and Water
We learn about order of operations in elementary mathematics. The idea that a process must follow a pre-scripted series of steps to insure the correct answer is found. Order of operations does not apply to just math equations. In fact, it applies to everything from… Read More »Big Rocks, Little Rocks, Sand, and Water
Valentines Day for Entrepreneurs
I have long thought the made up holiday of Valentine’s Day is eye-roll worthy. A capitalistic approach to drive greeting card sales, flowers, chocolates, and jewelry. A single day with such focus highlights broken relationships, places undue pressure on one party, creates unspoken expectations, and… Read More »Valentines Day for Entrepreneurs
Your Business, 2 Years From Today
The savvy business leader is looking at tomorrow and beyond. She is aware of the challenges today, but focused on the challenges of what is coming up. She is looking at the horizon, around the corner, seeing the unseen. I see many entrepreneurs fail to… Read More »Your Business, 2 Years From Today
Encouragement. For you.
You matter. You have a message worth sharing. You are changing the world. You are good enough. You inspire someone. Your words resonate with readers. I talk a lot about content marketing, using social media, how vanity metrics don’t matter, how being helpful and giving… Read More »Encouragement. For you.
Your Strategic Toolshed
In the world of ecommerce, shovels and gloves have little in common. One is categorized in Tools while one is categorized in Fashion. When it comes to digging a hole, both can help do the job, but one is far more efficient than the other.… Read More »Your Strategic Toolshed
How Buying Social Media Followers Erodes Trust In Your Brand
The news is tripping all over itself to report on the widespread habit of brands and celebrities buying social media followers. The practice has been around for awhile, but is finally going mainstream and people are talking about it. What does it mean for a… Read More »How Buying Social Media Followers Erodes Trust In Your Brand
What Separates a Good Salesperson From a Bad Salesperson
Sales is a cutthroat business! Yet a necessary one. Some of us may be naturally gifted at closing the deal, while others battle an internal voice telling us we cannot sell. Being “good at sales” is actually “being good at people”. People have needs. We… Read More »What Separates a Good Salesperson From a Bad Salesperson