What are the topics to write about for a digital marketing agency as a content creator?
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. QUESTION: What are the topics to write about for a digital marketing agency as a content creator? ANSWER: As I have said many times, understanding your target or ideal client is the first place to start. Understanding and developing empathy for them will help you hone your content and the tone in which you use. As a digital marketing agency, you see the importance of using content to attract those ideal folks. This works because, when people have questions, they turn to…
An Ecommerce, Content Marketing, Affiliate Marketing Dilemma
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. QUESTION: I have an e-commerce store and I want to start blogging for it. I not only want to blog about my products but also write about other topics for affiliate marketing revenue. Should I just do blogging on my store website (www.domainname.com/blog)? or should I start blogging on a separate channel and call it “blog.domainname.com”? How would it affect my page ranking? ANSWER: Great question! Content marketing (the use of content to attract a targeted audience) is a powerful and…
How much should you charge a small business for monthly social media content creation and management?
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. Hi there, I wish I could give you an exact amount — or even a decent range. But, in reality, the answer is it depends. There are a number of factors I would use to quote this. Some of those factors include: How much content, and what kind, is being created? How much time are you expected to put into strategy, planning, and vision casting? How much time are you expected to devote to answering and replying to incoming queries? How…
The Case for a Beautiful Website
Many of the expert entrepreneurs I talk to are passionately consumed with the details. The little things that go into making a beautiful website – perhaps choosing from 1000s of font and color combinations. Or obsessing over a competitor’s website. Or wanting a carbon copy of something they’ve seen. While I can support attention to detail, we must also remember utility. And the fact that we should provide a service to our clients. If the client cannot navigate the site, find what they are looking for, or feel pressured into contacting you before they get information- they’ll leave. You’ve lost the sale. In addition to aesthetics, remember usability, functionality, and…
What are the best digital marketing practices in recent times?
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. You asked, “What are the best digital marketing practices in recent times?” It is a bit of an unanswerable question. There are so many variables that could be considered “the best” depending who you are and your purpose. Email spam is highly effective. As are the promises of money from foreign royalty. Website exit-intent popups work well — for some brands. For others, they fall on their face and drive angry mobs to social media. Content marketing continues to rule as…
Where to Start Your Content Marketing
Many entrepreneurs struggle to use content marketing because they don’t know where to start. Yet, they repeatedly hear that content marketing is the way to get new customers. Yes, it is a tactic that has repeatedly proven that it can get more customers, nurture prospects, retain existing clients, and boost exposure to your brand. I feel for those entrepreneurs. I realize it can be hard to know where to start. You’re are already busy, you don’t need to add another “thing” to your To Do list – only to have it not work. The beauty is in the simplicity. If you’re going to use blogging, share something that educates your next…
Your Best Birth! Online Childbirth Education Course by Alise Marsh
This is part of my new series, Shoutout Saturday, where I highlight amazing accomplishments, big wins, and triumphs from those within my circle. Some are clients, some are peers; but their work deserves attention. My friend, Alise Marsh, has been working tirelessly to launch an online version of her childbirth education series. She has been a certified doula for many years and assisted with countless births! Over those years, she has helped expectant mothers and families prepare for the birth experience, understanding birth options, finding clarity in the unknown, and how to navigate labor and delivery choices. Her online course is an extension of her passion. An opportunity to reach…
What are the best ways to contact businesses as a freelancer besides email?
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. Hi there, when you ask, “What are the best ways to contact businesses as a freelancer besides email?” I assume you want to contact them to pitch your business. Can I offer a better solution? Think of the last time you received an unsolicited email pitching the services of a company. How seriously did you take them? How relevant was it to you at the time? How much trust did it instill in their brand? I believe unsolicited email advertisements are incredibly…
3 Reasons You Need to Start Using Content Marketing Today
You may have heard a number of terms being thrown around the web lately: “Inbound Marketing”, “Content Marketing”, “Blogging for Business” — it is tough to keep up and easy to get overwhelmed. As a busy business owner, sometimes it is easier to just ignore trends and hope that it all works out. But guess what: hoping is not a strategy. [Tweet “Hoping is not a strategy. You should be using #content in your #marketing.”] Your business deserves the best shot of success you can give it, so let’s discuss a couple of reasons you need to be investing in content marketing today — for the sake of your business,…
How To Develop a Social Media Strategy
Whether you care to accept it or not, social media is here to stay. It is becoming a powerful marketing tool for businesses all over the world to connect with their customers. The questions is no longer, “should we be doing social media?” It is now, “are we doing social media right?” One way to do it right is to have a strong social media strategy. Many brands are simply using social media as a way to promote themselves. They’re not using it as it was designed: as a communication platform. Social media is a two-way street of dialog between a brand and the consumers. Unlike traditional marketing platforms – like…
