It is best to build your authority in a niche market or industry before expanding When you are aiming to get more clients, reach more readers, or build a community of fans, it is easy to assume that a broader reach is best. That’s simply… Read More »Growing Credibility in Your Niche
More, more, more! The danger of our content creation and consumption Content creation is more than a trending topic in the marketing world. It has become increasingly necessary to stand out and a way in which to measure the reach or success of a brand.… Read More »Content Overload
Growing a coaching business can seem like a daunting task. Coaches are often busy with client work and don’t have time to grow their business. I’ve seen this scenario play out time and time again, and it’s always a shame. We must understand the difference… Read More »Using Content Marketing to Grow your Coaching Business
This is the model for experts / influencers / coaches / consultants / teachers I’m a proponent of paid newsletters. Providers like Substack, Ghost, and Revue allow content creators to monetize their niche following. I am still growing my own, but I love the concept and execution of… Read More »Twitter Enters the Paid Newsletter Game
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. QUESTION: What are the topics to write about for a digital marketing agency as a content creator?… Read More »What are the topics to write about for a digital marketing agency as a content creator?
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. QUESTION: I have an e-commerce store and I want to start blogging for it. I not… Read More »An Ecommerce, Content Marketing, Affiliate Marketing Dilemma
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. Hi there, I wish I could give you an exact amount — or even a decent… Read More »How much should you charge a small business for monthly social media content creation and management?
Many of the expert entrepreneurs I talk to are passionately consumed with the details. The little things that go into making a beautiful website – perhaps choosing from 1000s of font and color combinations. Or obsessing over a competitor’s website. Or wanting a carbon copy… Read More »The Case for a Beautiful Website
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. You asked, “What are the best digital marketing practices in recent times?” It is a bit… Read More »What are the best digital marketing practices in recent times?
Think of the last big ticket item you purchased. Likely, you started your journey online. You did some basic research, read reviews, compared products, did your due diligence, etc. Then, maybe, you reached out to a brand directly? Not always, but, if you had a… Read More »Are You Helping Your Next Customer Buy From You?