Common Digital Marketing Strategy Pitfalls (And How to Avoid Them)
Developing a digital marketing strategy is the key to success in today’s competitive online environment. Let’s talk about how you can create your own.
Content Marketing
What Is Evergreen Content?
What is Evergreen Content? It is a type of content that remains relevant and useful long after it’s been published. It’s the kind of content that you can continue to come back to again and again within your marketing strategy.
Are You Marketing to a Prospect or a Person
When drafting our marketing strategy, it is easy to think of the recipient as a prospect or customer. But we forget they are a human. Are you marketing to a prospect or a person?
How To Use Content Marketing to Attract Your Ideal Customer
In the era of digital saturation, you may question how to use content marketing to attract your ideal customer. Let’s explore some benefits and strategies.
4 Ways to Become a True Thought Leader
A true thought leader brings a human element to the conversation, provides a unique perspective, breaks down barriers, and exposes underlying themes.
Robots vs Humans: How to Stand Out in the Future of Content Marketing
Computers – AI – will soon overwhelm human writers in terms of the volume of content produced. How can humans connect with their audience in the future of content marketing? Mark Schaefer recently posted his 10 Ideas About the Future of Content Marketing – the… Read More »Robots vs Humans: How to Stand Out in the Future of Content Marketing
Blogging For Your Business
The benefits of blogging for your business can be measured in many ways: from an increased bottom line to better-qualified clients and top-of-mind awareness to industrial authority. I cannot overstate how much a business can benefit by sharing knowledge in the form of a blog… Read More »Blogging For Your Business
Credit Undue
With the explosion of social media, we’ve all seen a proliferation of lovely, high-quality photos. Beautiful remote locations, stunning product photos, perfectly framed food dishes – everything looks better, sharper, and professional. At the same time, the products we use everyday have effected our behavior.… Read More »Credit Undue
How One of My Favorite Startups Nailed Their Product Hunt Launch
A Product Hunt launch can catapult a product into popularity within the tech community. One of my favorite startups launched this week, here’s how it went This week, one of my favorite startups launched on Product Hunt – a community where entrepreneurs discover new mobile… Read More »How One of My Favorite Startups Nailed Their Product Hunt Launch