The Cost of Time
It is easy to forget that time has a cost. As a leader, how are you spending your most precious resource?
Business Strategy
About Blogging for Digital Marketing Agencies
I was asked, “Why do you think it is really worth it the write a blog in a digital marketing agency” Others have addressed some of the reasons blogging for business is good, overall. Specific to a digital marketing agency, I think it serves a… Read More »About Blogging for Digital Marketing Agencies
The Case for a Beautiful Website
Many of the expert entrepreneurs I talk to are passionately consumed with the details. The little things that go into making a beautiful website – perhaps choosing from 1000s of font and color combinations. Or obsessing over a competitor’s website. Or wanting a carbon copy… Read More »The Case for a Beautiful Website
Time Invested is not Time Wasted
We live in an ever-connected society. The technology that was supposed to make our lives easier, actually makes it more frantic. Our need to be connected often shortcuts our ability to connect with those around us. The same with time. Our time-saving technology has tricked… Read More »Time Invested is not Time Wasted
The Social Media Algorithm and Your Business
“Every day we’d be having meetings saying, ‘What was Facebook’s algorithm change today, and what can we do?’ It was always an issue,” said Jessica Rotkiewicz, who worked as a news and branded content producer at LittleThings until she was laid off last April. “At… Read More »The Social Media Algorithm and Your Business
Your Business, 2 Years From Today
The savvy business leader is looking at tomorrow and beyond. She is aware of the challenges today, but focused on the challenges of what is coming up. She is looking at the horizon, around the corner, seeing the unseen. I see many entrepreneurs fail to… Read More »Your Business, 2 Years From Today
Where Are You Starting?
Directions to New York City vary greatly depending on where you’re coming from. Not only will your route vary, but so will your mode of transportation. Without knowing the starting point, is hard to give a clear explanation of how to get to your destination.… Read More »Where Are You Starting?
2018 Is The Year of Strategy
Last year, the goal of my agency was to speak with 100 entrepreneurs and business owners. The industries ranged from health and fitness to specialty foods; real estate to solid waste; and wedding planning to personalized calligraphy. And two food trucks! More than 500 hours… Read More »2018 Is The Year of Strategy
How to Fire a Client [3 Scripts!]
We spend so much of our professional lives fearing that we’ll get fired from our jobs that when the tables turn, we have no idea what to do or say. Becoming a freelancer, consultant, or owning your agency means that you have the power and… Read More »How to Fire a Client [3 Scripts!]