How to define your unique positioning statement In a world full of “me too!” and cheap knock-offs, it can be difficult to differentiate ourselves from the competition. A quick search on Amazon for anything from heated blankets to phone chargers returns hundreds, if not thousands… Read More »You’re Unique … just like everybody else
Writing is important for any business. In the world of online branding and presentation, strong copy is the backbone of your company blog, website, and social media posts. But while some people are born with a knack for writing, others struggle with it. Becoming a… Read More »5 Strategies to Becoming a Better Writer
Moving Beyond Your Why – how finding alignment in different perspectives will lead to a stronger team and purpose
Are you a vendor or a trusted advisor? How you position yourself dramatically influences how your customer feels throughout the engagement.
With coronavirus (COVID-19) madness dominating the headlines, it is a good time to consider the remote work concept. Whatever you may call it, remote work, telecommuting, distributed work, or just working from home, there is a place for all of us – not just coaches… Read More »Coronavirus: Remote Work Roundup
Is being a Jack of All Trades a strength or a weakness? As leaders, understanding our abilities benefits our communication, business, and team.
I’ve heard many times that as soon as you start getting paid for you work, you’ve officially “made it.” That once you have your first client, everything will fall into place and get easier. While both those statements are true, they don’t do anything to… Read More »How to Become a Freelancer with No Experience
Throughout history, we’ve used branding to mark everything from bread to livestock. Bakers would cut unique marks in their bread dough as a way to signal trust to their consumers. Ranchers used iron to sear their brand and track commingling cattle. Today, we associate branding… Read More »Your Brand’s Brand
Learning how to set an hourly rate as a freelancer or expert is often a mystery. Let’s talk about how to get paid what you’re worth.