Throughout history, we’ve used branding to mark everything from bread to livestock. Bakers would cut unique marks in their bread dough as a way to signal trust to their consumers. Ranchers used iron to sear their brand and track commingling cattle. Today, we associate branding… Read More »Your Brand’s Brand
It may seem funny to think of your brand having a “voice.” But the language- the words, terms, phrases- you use in professional communication says a lot about your brand. Those intentional choices provide a consistent feel for your customers. Does your doula service say… Read More »Honing Your Brand Voice
Social media, SEO, content marketing, email marketing, PPC — the list of digital marketing tactics go on and on. And on top of that never-ending list, it always seems like there are new marketing strategies popping up every month. With all the different choices, how… Read More »How to Choose the Right Digital Marketing Mix to Grow Your Business