A large percentage of my work includes helping those who are in highly-regulated industries such as financial advisors, insurance sales folks, health and medical professionals, housing and real estate, and loan processing. Many falsely believe that regulations outright prohibit the use of social media, inbound… Read More »How Highly Regulated Industries Should Use Inbound Marketing
The key to using a blog to attract new customers is to identify the burning questions your customers are asking — and answer them. “But what about giving away all of my trade secrets?” “What if my competitors read what I’m writing?” You will never… Read More »How Top Producing Real Estate Agents Use Blogging [Quick Tip]
To say agency life is busy may be an understatement. Work isn’t confined to the normal 9-5 schedule, and it can feel like there are never enough hours in the day to find new business, make sure existing clients are happy, contribute to projects, and… Read More »Setting the Course: Creating a Strategic Plan for Your Agency
Writing a blog post every day for 90 days is not an easy task. It is one I set out to do for a number of reasons, the primary reason, however, is probably to prove to myself that I could do it. Creating original, high-quality… Read More »How I Blog: Trips & Tricks I’ve Learned From Publishing Every Day
When thinking of SEO (search engine optimization) on your website, speak to the human readers about topics and ideas. Don’t get bogged down with specific keywords. Conceptual websites will always outlast and out-perform sites dedicated to a specific keyword. — About the Daily Marketing Minute… Read More »Write First For Humans
A buyer has made almost 70% of their buying decision before they talk to you. Seventy percent! Todays buyers are self-educating; they are coming to the table armed with more product knowledge than ever before. For sales teams, this means that the prospect is almost… Read More »Why Blogging Generates Quality Sales Leads
Online, it is easy to chase the latest platform. For brands, it is especially easy to drop everything to explore uncharted territory to be the first to market. This exploration, however, often causes brands to abandon their previous outposts in search of a new promised… Read More »Don’t Build Your Castle In Another Man’s Kingdom
“I wanna talk about me.” More than just a song by Toby Keith, “I wanna talk about me”-mentality is the number one mistake brands make on their blog. Take a step back, read your last 5 blog entires. Are they brand-focused or buyer-focused? When you… Read More »The Single Biggest Mistake Brands Make On Their Blogs
Consistently publishing original, quality content on your website has two huge benefits. First, it excites search engines. It shows them that you are well-versed in the topic you are discussing and signals that they should send visitors to your website who are seeking information on such… Read More »Blogging: Get Started
Blogging is one of the easiest and fastest ways to build a loyal following and increase revenue for your brand. However, many folks find it hard to get started because they don’t understand all of the elements of effective blogging. The truth is, we are… Read More »Blueprint for the Perfect Blog Post