by Shaun Nestor | Jun 19, 2022 | Content & Inbound Marketing
The benefits of blogging for your business can be measured in many ways: from an increased bottom line to better-qualified clients and top-of-mind awareness to industrial authority. I cannot overstate how much a business can benefit by sharing knowledge in the form of... 
by Shaun Nestor | Dec 31, 2021 | Content Marketing
At first glance, UTM parameters might seem like a confusing mess, but they’re actually a lot simpler than you think. In this post, we’ll explain what UTM parameters (sometimes referred to as UTM Tags or UTM Codes) are and how you can use them to track your marketing... by Shaun Nestor | May 1, 2018 | Content & Inbound Marketing
I was asked, “Why do you think it is really worth it the write a blog in a digital marketing agency” Others have addressed some of the reasons blogging for business is good, overall. Specific to a digital marketing agency, I think it serves a few purposes: Practice... by Shaun Nestor | Feb 19, 2018 | Content & Inbound Marketing, Launch, Start
Many entrepreneurs struggle to use content marketing because they don’t know where to start. Yet, they repeatedly hear that content marketing is the way to get new customers. Yes, it is a tactic that has repeatedly proven that it can get more customers, nurture... by Emily | Jul 22, 2016 | Content & Inbound Marketing
After months of trial and error, your website is finally getting a couple extra thousand visitors every month. You think, I’m doing something right! Break out the champagne! Not so fast. While an increase in website traffic is definitely something to celebrate, you...