At first glance, UTM parameters might seem like a confusing mess, but they’re actually a lot simpler than you think. In this post, we’ll explain what UTM parameters (sometimes referred to as UTM Tags or UTM Codes) are and how you can use them to… Read More »What are UTM Parameters? And how to use them to track your marketing efforts
I was asked, “Why do you think it is really worth it the write a blog in a digital marketing agency” Others have addressed some of the reasons blogging for business is good, overall. Specific to a digital marketing agency, I think it serves a… Read More »About Blogging for Digital Marketing Agencies
Many entrepreneurs struggle to use content marketing because they don’t know where to start. Yet, they repeatedly hear that content marketing is the way to get new customers. Yes, it is a tactic that has repeatedly proven that it can get more customers, nurture prospects, retain… Read More »Where to Start Your Content Marketing
After months of trial and error, your website is finally getting a couple extra thousand visitors every month. You think, I’m doing something right! Break out the champagne! Not so fast. While an increase in website traffic is definitely something to celebrate, you need to… Read More »How to Tell Where Your Website Traffic is Coming From
No one wants to be a show-off. But as a freelancer, you do need to brag a little bit. One of the best ways to land a new client is to showcase your past work and success. A user story, or case study, clearly outlines… Read More »How to Write Successful Case Studies That Land You More Clients
A few weeks ago, I wrote a list of 23 industries that can benefit from having a strong inbound or content marketing strategy. Since then, I’ve thought of 23 more that should have been included in the first list. If you think you cannot benefit from… Read More »23 MORE Industries That Can Benefit From Content Marketing
I talk a lot about blogging. A lot. In fact, I have written nearly 400 blog posts about the benefits of blogging. I know my professional success would only be a fraction of what it is today without blogging. Simply, blogging is the reason I can… Read More »How and When to Start A Blog For Your Brand
They say a picture is worth a thousand words — and with our diminishing attention span, using visuals in our marketing is becoming even more important. And I think we can all agree that traditional stock photos are pretty bad… I mean, really? That said,… Read More »36 Places To Get Free Images for Your Blog
Please join me for an upcoming webinar co-hosted with the Agency Growth Formula. I will be discussing how blogging can help you rank higher in Google and other search engines. The webinar is free, but seats are limited to the first 250 participants. I expect this… Read More »How Blogging Helps You Rank Higher In Google [Webinar]
A large percentage of my work includes helping those who are in highly-regulated industries such as financial advisors, insurance sales folks, health and medical professionals, housing and real estate, and loan processing. Many falsely believe that regulations outright prohibit the use of social media, inbound… Read More »How Highly Regulated Industries Should Use Inbound Marketing