Every business has a story; a unique tale of how you achieved what you achieved. A compelling story of why you focus on the particular subsection of the market. The reason you get up each morning and what motivates you.
The key is to perfect the telling of the story; to deliver it in a way that resonates with your audience and transfers the passion you have to them.
The primary differentiating factor among most competing brands is their ability to convey their story in a way that attracts new customers and solidifies the loyalty of existing customers.
Tell your story with such conviction that people begin lining up to help you spread the word.
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About the Daily Marketing Minute
The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.
In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.
Thank you for sharing your precious time with me.
Shaun
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