Stop Discounting Your Products and Services

Shaun Nestor

I help law enforcement professionals find purpose and profit beyond the badge through their unique experiences, expertise, and perspectives.
Published October 9, 2022
Stop discounting your products and services. Instead, charge what you’re worth, be confident in your value, and target customers who accept your pricing.

I am on sabbatical this month, so I am re-sharing content I’ve posted elsewhere on the internet. I hope you enjoy it!

🤑 Discounting the Price of Your Product or Service?

Here are 3 important considerations: 👇

  1. When you offer a discount right away, you signal that you don’t believe your original price 🚫
  2. Offering discounts attracts coupon-cutting clients; they tend to complain more frequently, require more assistance, and produce higher churn 📉
  3. Offering discounts to new buyers alienates existing customers 😡

💡 TAKEAWAY: Stop discounting your products and services. Instead, charge what you’re worth, be confident in your value, and target customers who accept your pricing

Shared initially on Typefully.

Explore Topics

Submit a Comment

Shaun Nestor

I help law enforcement professionals find purpose and profit beyond the badge through their unique experiences, expertise, and perspectives.

More Articles For You

The Power of Adaptive Leadership in Crisis Situations

The Power of Adaptive Leadership in Crisis Situations

Leadership isn’t static; if you can’t adapt in crisis situations, you risk failure. The problem: Rigid leadership fails in dynamic, high-pressure situations, leading to miscommunication, missed opportunities, and worse outcomes. 1. Know When to Change Tactics A crisis…