I am on sabbatical this month, so I am re-sharing content I’ve posted elsewhere on the internet. I hope you enjoy it!
🤑 Discounting the Price of Your Product or Service?
Here are 3 important considerations: 👇
- When you offer a discount right away, you signal that you don’t believe your original price 🚫
- Offering discounts attracts coupon-cutting clients; they tend to complain more frequently, require more assistance, and produce higher churn 📉
- Offering discounts to new buyers alienates existing customers 😡
💡 TAKEAWAY: Stop discounting your products and services. Instead, charge what you’re worth, be confident in your value, and target customers who accept your pricing