“Everyone is our customer.“
These words are figuratively inscribed on the hearts of nearly every client I’ve worked with.
The problem, however, is that not everyone is your client. In fact, a very small subset of ‘everyone‘ is even eligible to buy from you.
Define your exact ideal customer and remove every possible objection they have. Be their best friend and most trusted advisor.
Bonus points for creating your anti-customer. Know who isn’t a good fit for you and move on.
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About the Daily Marketing Minute
The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.
In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.
Thank you for sharing your precious time with me.
Shaun
