Many entrepreneurs struggle to use content marketing because they don’t know where to start. Yet, they repeatedly hear that content marketing is the way to get new customers.
Yes, it is a tactic that has repeatedly proven that it can get more customers, nurture prospects, retain existing clients, and boost exposure to your brand.
I feel for those entrepreneurs. I realize it can be hard to know where to start.
You’re are already busy, you don’t need to add another “thing” to your To Do list – only to have it not work.
The beauty is in the simplicity.
If you’re going to use blogging, share something that educates your next client.
If you’re going to use video, record something that adds value to the life of your viewer.
If you’re going to use podcasting, present something that your listener can use to change their life immediately.
If you’re going to use images, aim to inspire your followers.
Content marketing can be as complex or as simple as you make it, just like any other element of running a business.
To start: start simple.
Share an encouraging message. Answer a commonly asked question. Give insight on a difficult choice. Compare products. Offer opinions.
Whatever you do, start.