“How Have We Helped You, Today?”
That is the question I ask each time I see these faces. They represent our customers. The people we exist to connect and help.
It’s a big mental shift to adjust marketing from “about us” to “about them.” The customer. More specifically, your ideal customer.
Consider challenging yourself for 6 weeks to look your ideal customer in the face each day and become obsessed with making their biggest problems disappear.
The transformation will be evident in both your organization and theirs.
How have you helped your ideal customer today?
Have you defined your ideal customer persona? If not, join my free email course to do just that.
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About the Daily Marketing Minute
The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.
In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.
Thank you for sharing your precious time with me.
Shaun
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