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I’m not sure if my grandma could articulate what I do, exactly. And I know my folks have a good idea, but, in general, it’s a bit of a mystery to those around me.

They know I do “internet stuff” and help companies, but that’s about it.

What Do You Do?

This is a question that is asked countless times at networking events, in an effort to try to establish some semblance of a relationship — ultimately, though, it is just a polite way of filling the time before launching into our own prepared speech about what we do and how the other person can help us.

Perhaps a better question, is how can I help you reach your goal?

By starting the conversation this way, you inevitably stand out from the mass of business-card-slinging reps and turn the relationship on its head.

Don’t make the other person awkwardly talk about themselves; you’re only half listening anyway. Rather, make it about them.

  • What do they need?
  • How can you get that for them?
  • What are they struggling with?
  • What are they crushing and need help celebrating?
  • What are their goals? What are their challenges?

[bctt tweet “Rather than forcing someone to awkwardly talk about themselves, turn the conversation on its head. Take interest in how you can help them.”]

How Can I Help You?

Once you know how you can help the other person, do it. Take action.

Here’s a tip:

  • Write about the solution to their problem on your blog
  • Take a quick video with more than a monologue, but helpful tips to help them reach their goal
  • Give them a shoutout on your social platforms.

Realities of Reciprocity

As humans, we thrive on helping others. Selfishness is strenuous.

Reap the rewards of giving, giving, giving, and giving. In the end, you build a loyal tribe of advocates willing to fight for you.

Now, answer the question, What is it you do?

P.S. The idea of reciprocity should never be used with the intent of giving only to take. That defeats the giving nature of others. Give, seeking nothing in return.

Photo Credit: Death To Stock

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