“I wanna talk about me.”
More than just a song by Toby Keith, “I wanna talk about me”-mentality is the number one mistake brands make on their blog.
Take a step back, read your last 5 blog entires. Are they brand-focused or buyer-focused?
When you write for your audience, you transform the relationship from buyer-seller to buyer-advisor.
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About the Daily Marketing Minute
The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.
In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.
Thank you for sharing your precious time with me.
Shaun
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