By now, I’m sure the need for social media in your business is apparent. That said, a recent survey indicated that only 6% of businesses were successfully using social media to generate sales leads for their brand. If you are a part of the staggering… Read More »How to Start Your Professional Social Media Presence
Coaching is one of the fastest-growing professions in the world. If you’re passionate about helping people, coaching could be a great career option for you. Starting Your Coaching Business There are many ways to make money. Some people start businesses, others find work they enjoy… Read More »How to Start a Coaching or Consulting Business
Since the early days of Snapchat, which made the format so popular, Stories have become a powerful way to engage audiences on social media. Today, over 500 million Instagram accounts use Stories every day. Now, you can publish Stories on your website — a place… Read More »Building Your Own Branded Social Media Platform
Social media marketing can seem intimidating, especially when you see how others are doing it. But, trust me, you don’t need to be an expert to succeed on social. I’ve been using various social media platforms for years to help clients grow their businesses. I… Read More »Social Media Marketing Questions Plaguing Small Business Owners (Including some tough ones)
Starting an email list from scratch can seem overwhelming. There are so many things to consider, like what to offer, how to build trust with your audience, and how to create a lead magnet that converts. But don’t worry! In this post, I’m going to… Read More »How To Start An Email List From Scratch: A Complete Guide To Email Marketing
This question came to me on a popular Q&A site. I thought it may also be helpful to many of you questioning how you may generate a profit from your product or service, so I am resharing it here with some additional content. First off,… Read More »How do SaaS Startups Make Money?
I’ve resisted the urge to write about the Facebook privacy meltdown and ensuing faux-panic. In truth, I believe most of the controversy is entirely overblown and extreme examples are being made. But they are being made, nonetheless. And Facebook isn’t helping itself. Where does that… Read More »Social Media Marketing in 2018: Next Steps
The news is tripping all over itself to report on the widespread habit of brands and celebrities buying social media followers. The practice has been around for awhile, but is finally going mainstream and people are talking about it. What does it mean for a… Read More »How Buying Social Media Followers Erodes Trust In Your Brand
You may have heard a number of terms being thrown around the web lately: “Inbound Marketing”, “Content Marketing”, “Blogging for Business” — it is tough to keep up and easy to get overwhelmed. As a busy business owner, sometimes it is easier to just ignore… Read More »3 Reasons You Need to Start Using Content Marketing Today
The big brands have it easy. They start a blog and boom: millions of people read their posts and share them with their friends. They instantly have a blog audience. Unfortunately, it doesn’t come that easy for all of us. Most of us have to… Read More »How Do You Start a Blog When You Have Absolutely No Audience?