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S is for Social Listening

Interruptive sales strategies suck.

No one wants to get your generic, unsolicited email or phone call.

You don’t need to wish for a way to gauge interest in your product or service.

Social media was made for listening. It offers a gold mine for sales people to listen for folks who need their services. Prospective buyers are taking to social media to talk about their interests, pain points, frustrations, wants, and needs.

Start listening for leads.

About the Daily Marketing Minute

The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.

In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.

Thank you for sharing your precious time with me.


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