Leadership

Are You Running a Sprint or a Marathon

Wedding pins are one of the most popular categories on Pinterest. With so much planning going into the big day, it is easy to forget about Day 2 – the day after the wedding. And the 18,250 days after.

When it comes to your marketing strategy, are you preparing for a sprint or a marathon?

It is easy to get caught up in trying to close the deal now; but prospects need to be nurtured. Beyond the prospect phase, customers need to be nurtured.

Don’t spend more time on the wedding than you do on the relationship.

About the Daily Marketing Minute

The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.

In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.

Thank you for sharing your precious time with me.

Shaun

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