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Personalized Marketing: Opportunities Abound

We live in an exciting era. As humans, we still want to connect and share our experiences, meet new people, and deepen our relationship with those already in our circles.

We must balance our privacy (which is unique to both users and publishers), as well as our desire to be accepted and approved of.

Marketing will continue to become more personal. Brands must adapt a scalable 1:1 marketing strategy and consumers’ needs will continue to evolve.

These are real human needs and, as a result, creates limitless opportunities for technology and online marketing to connect.

About the Daily Marketing Minute

The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.

In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.

Thank you for sharing your precious time with me.


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