In my conversations with brand owners and marketing VPs, many of them have indicated that their website is listed as an expense line item rather than an asset. Why? In today’s market, a website should be the most valuable salesperson on your team — and… Read More »3 Tips to Convert Your Existing Website to a Sales Machine
Running any business is challenging. Running an agency like Never Mind Marketing is even more complex. We essentially help 21 different companies run their marketing departments at any one time. Keeping track of campaigns, goals, challenges, personas, communications, and upcoming projects for 21 different teams… Read More »How I Work: My Toolbox For Marketing a Modern Business
Blogging is one of the easiest and fastest ways to build a loyal following and increase revenue for your brand. However, many folks find it hard to get started because they don’t understand all of the elements of effective blogging. The truth is, we are… Read More »Blueprint for the Perfect Blog Post
As I’ve talked about before, blogging is – by far – the best way to gain new website traffic, capture new sales leads, and better the business relationship with your existing customers. One area I see every blog writer struggle with, however, is writing good… Read More »7 Tips for Writing Blog Headlines
By now, I’m sure the need for social media in your business is apparent. That said, a recent survey indicated that only 6% of businesses were successfully using social media to generate sales leads for their brand. If you are a part of the staggering… Read More »How to Start Your Professional Social Media Presence
One of the top concerns with any brand owner or manager is the time suck that is social media. It seems that any “quick update” on Facebook results in the loss of a week’s worth of productivity as you mindlessly check out pictures of cats,… Read More »Time Management Tips for Social Media Brand Managers
Some of my favorite speaking gigs are B2B trade shows. Most often, the attendees of my sessions are business owners themselves, or a representative tasked with learning “how to do social media”. It is exciting to me to see the “Aha!” moments on the faces… Read More »How B2B Trade Shows can Benefit from Social Media
It pains me to see sales professionals doing the right thing, yet miss the mark when it comes to their monthly or quarterly sales goals. I’ve watched as brands dump money into their sales and marketing budgets to expand their brand awareness, increase sales, and… Read More »How To Use a Buyer’s Journey to Increase Sales